Australia's faster growing bus brand announces major dealer appointments

Thursday, February 17, 2011

The distributor of Higer, Australia's fastest growing range of buses and
coaches has announced the appointment of Automotive Holdings Group
(AHG), Australia's largest automotive retailer, as Higer dealer in
Western Australia and Victoria.

Higer distributor for Australia and NZ, White Motor Corporation, has
appointed AHG to sell and service the complete range of Higer buses
and coaches, expanding sales coverage in key markets across the

Higer last year was the third largest global manufacturer of buses and
coaches producing more than 20,000 buses per annum at its state of
the art 500,000 square metre manufacturing plant in Suzhou Industrial
Park near Shanghai. It was also China's second largest exporter of
buses and coaches shipping close to 9000 buses and coaches around
the globe in 2009.

This was despite the global financial crisis, which severely reduced
export sales for all automotive manufacturers.

The appointment of AHG is a vital addition for Higer as it continues to
build its presence in the Australian market.

Higer's credentials as a leader in the bus and coach industry are well
established with the company also manufacturing complete buses and
coaches under contract for Scania, to sell in export markets including
some models marketed in Australia.

AHG Managing Director Bronte Howson said the agreement bolstered
AHG's presence in the coach and bus market.

"We are excited about taking on the Higer franchises in WA and
Victoria," said Mr Howson. "The appointment dovetails nicely with our
strategy of considering growth opportunities that add value for the

"Higer buses are relatively new to the Australian market. They are
competitively priced and boast quality components. Given our strong
industry experience and knowledge, and commitment to servicing and
parts, we are confident this is a good fit for AHG."

Jason Pecotic, CEO of White Motor Corporation, Australian distributor of
Higer bus and coach, said signing Australia's largest automotive dealer
group will enable White to take Higer to the next level.

"Over the past 12 months Higer buses have made their way onto
Australian roads through a fledgling network of just four dealers across
the country and with the strength and expertise of AHG we will be able
to significantly increase our market penetration," said Jason Pecotic.
"Many bus and coach operators have already realised the cost,
efficiency and quality advantages offered by Higer and with our plans to
launch a number of new models and configurations in Australia over the
next few months along with the appointment of AHG many more will
become aware of the Higer product," he said.

"Operators have already been won over by the build quality and
performance of Higer, not to mention the distinct price advantage over
European and Japanese brands and that advantage will increase with
the arrival of a number of strategic models in coming months," he added.
Higer will be a leading exhibitor at this year's Bus Expo in Melbourne on
June 28-29 where it will unveil new models for the Australian market.
Higer buses are manufactured in China utilising world's best technology
and components, including Cummins engines, Allison and ZF
transmissions, Meritor Axles and European designed chassis.
"The use of the latest global technology and components is key to
Higer's success as a major bus producer and gives customers added
confidence when committing to a relatively new bus brand," said Jason

Higer's product line up starts at six metre buses and ranges up to full 18
metre vehicles catering to a variety of applications and specific
requirements from high-end tourist coaches to high capacity city
commuter route buses.

Higer was awarded the Asia BAAV Bus Expo Bus Coach Builder of the
Year for 2007, 2008 and 2009. It also won the Equipment award and
the Safest Brand of Choice award in 2006, 2007, 2008 and 2009.
Through innovative engineering Higer tailor made its bus range to meet
Australian standards and conditions and built to withstand the rigours of
the harsh Australian environment.

Back to Archive News