Higer takes the small coach market to the next level

Friday, December 19, 2014

Higer Bus and Coach is taking the small coach market to the next level with the launch of the Higer H7170 Platinum.

The ultra-luxurious small coach, designed primarily for the high-end corporate transport market, boasts 19 plush, leather reclinable captain's seats in a 2+1 configuration.  

CEO of Higer's local distributor WMC Group, Neil Bamford, says he is excited to bring this new generation of coach to the market.

"The idea for the Higer H7170 Platinum actually came from the team here in Australia. We wanted to take everything that was great about our Higer H7170 Munro and make it amazing. So we talked to our customers, took on their feedback and created a prestige vehicle of which we are very proud," he says.

The Higer H7170 Platinum includes carpet throughout the cabin, a USB port in every seat, a bar fridge, mood lighting, ceiling-mounted 24 inch LCD screen and oversized luggage compartment.

"We've heard from our customers that they love the reliability of the Higer H7170 Munro but were after something a little extra special for transporting high-end corporate clients," Neil says. "This is the perfect vehicle for the corporate market.

"The same reliable components operators have always valued in the Higer H7170 Munro are in the Platinum. From the industry-leading Cummins engine and Allison automatic transmission, through to Thermo King air conditioning and Wabco traction control, the Higer H7170 Platinum is a reliable, easy-to-service, low-maintenance vehicle."  

Neil says Australia is a strong testing ground for all new models and concepts. "The market is so demanding, Higer knows that if a model is well-received in Australia it will perform well in other markets, too."

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