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Key Sales Appointments for Higer in Australia

Thursday, May 7, 2015

WMC Group has announced the appointment of Francis Burdock as the new National Sales and Marketing Manager for Higer Bus and Coach in Australia.

Mr Burdock brings a wealth of bus industry experience to the Higer brand, including several years at Mercedes Benz, both in Australia and the UK.

"I am very excited to be working with the Higer brand as it moves to the next stage of growth in the Australian market" said Mr Burdock of his appointment. "Higer is building a strong reputation locally, with a product that is proving itself in the tough Australian environment. We have a very exciting year ahead, with some excellent new products to be launched."

Higer has also announced the appointment of Paul Rochester as the new Victorian Regional Sales Representative. Paul is well known in the bus industry, having many years of experience at both body and chassis manufacturers.

"Higer has enjoyed class-leading sales growth over the past few years" said Neil Bamford, CEO of WMC Group. "As the brand matures in the Australian market, we will need to rely on the experience of our sales force and build lasting relationships with both large and small fleets".

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